Disneys Success as a Company Essay - 1104 Words

The Walt Disney Studio’s Diversity Mission Statement is â€Å"To create an inclusive environment that is open to all perspectives, allowing us to tell compelling stories in film, animation and music that visually and emotionally reflect our audience worldwide.† â€Å"The Walt Disney Studios maintains that the only existing boundaries are those of talent, ambition, imagination and innovation.† (Moore, 2007) â€Å"The Walt Disney Company incorporates best-in-class business standards as a key pillar of its business practices.† (Unknown, 2008) Disney Company provides business standard and ethics training to all of its domestic and international employees through a web based tutorial to ensure that all employees representing the Disney Co. act ethically†¦show more content†¦The Walt Disney Company, according to an EPA report based on 2005 records, â€Å"has reduced an equivalent of more than 71,000 metric tons of carbon dioxide† (Disney, 2008) . Continual planning and organization is underway to enhance green building designs for all Disney hotels by next Earth Day. Disney’s officials say they are very committed and with great leadership and control it is definitely possible (Disney, 2008). External factors are those that affect business from outside the organization. There are several external factors that affect the outcome of day to day business, even for a huge corporation like Disney. Walt Disney has been known for its family entertainment for more than eight decades. It started small in the 1920s and has grown phenomenally today to a global corporation. Even a business this powerful and profitable is affected by external factors. According to Dictionary.com, the definition of globalization is â€Å"to extend to other or all parts of the globe; make worldwide† (Dictionary.com, 2008). Globalization can have a huge impact on the four functions of management. In order to achieve success, a company must have a plan or goal set in action. Once a company decides to go global, it has to decide its market. For example, Disney has over 25Show MoreRelatedDisney s Return On Equity Essay1739 Words   |  7 Pagesthe Marvel superhero movies to meet the demand. Disney’s product innovation capabilities allow them to constantly be in the lead of each trend that changes within the market. Ratio Analysis First, we will analyze the profitability ratios. Disney’s return on equity was 21.39% while Viacom’s was 36.8%. This ratio serves as a warning sign on investing in Disney’s stock as Viacom is doing a better job at investing their shareholder’s money. Next, Disney’s return on assets was 16.5% and Viacom’s was 8.91%Read MoreThe Walt Disney Company642 Words   |  3 PagesDisney’s outstanding history of success has been accomplished through a series of strategic business choices involving synergies, brand management, and creativity. Known as the king of entertainment and media, Disney has also been able to remain profitable for so long due to the company’s various strategies used to create value through diversification, expansion, and integration. Throughout Disney’s history, the company was always operated by key businesspeople that had a goal of maintaining theRead MoreEssay on Disneys The Lion King: The Two Billion Dolla r Movie1375 Words   |  6 Pagesï » ¿ Disney’s â€Å"The Lion King† (A): The $2 Billion Movie â€Å"The Lion King† (A): The $2 Billion Movie† is a case describing the transformation that Disney underwent after being taken over by Michael Eisner and the subsequent release of â€Å"The Lion King.† Prior to the appointment of Eisner as CEO underperforming both creatively and financially, with critics claiming Disney was failing to innovate and move with the times, and financial analysts taking the company off their stock-to-buy lists due toRead MoreWalt Disney Company : A Popular Family Tradition1310 Words   |  6 PagesWalt Disney Company was founded in 1923 by Walt Disney. There are five areas under the Disney umbrella- Parks and Resorts, Media Networks, The Walt Disney Studios, Disney Consumers, and Disney Interactive. These subsidiaries range from theme parks, movies, television networks, and consumer products. Attendance at the theme parks is up by 7 % in the final quarter of 2014 and there was an increase in revenue of 20% from parks and resorts. In the film industry, The Walt Disney Company has proved itselfRead MoreThe Walt Disney Company: the Entertainment King Essay1589 Words   |  7 PagesMaximilian Scheufler Strategic Management The Walt Disney Company: The Entertainment King[1] I. Why has Disney been successful for so long? Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activitiesRead MoreEssay on Walt Disney Company Analysis1652 Words   |  7 Pagesstrives upon building Disney’s to have core strengths in three areas of entertainment and recreation, motion pictures and videos. Walt created his first animated character, Mickey Mouse. Mickey made his first debut on November 18, 1928, in a black and white cartoon called the â€Å"Steamboat Willie†. What distinguishes Mickey from the rest of the cartoons was the modern day appearance with his white gloves on his hands. With Walt as the voice of Mickey, it premiered to great success. Disney was very insistenceRead MoreWalt Disney was a small town boy with a dream, just like any other American. However, what900 Words   |  4 Pagescharacters and stories, but how did this help him be a catalyst for change? He continued to create. Disney’s imagination never stopped and this allowed his company to prosper. Disney made made many Alice shorts, but he eventually grew bored of the combination films with real actors and animated backgrounds. His next idea was Oswald the Rabbit, which was an all animated shorts series. This series was how Disney’s name became recognized widely amongst animators, audiences, and critics. Disney did not stopRead MoreDisn ey Company : The World s Most Prominent Conglomerate1618 Words   |  7 PagesWith assets encompassing film, television, publishing, the Internet, music, and recreation, The Walt Disney Company is one the world’s most prominent conglomerate. Although it is known internationally for its princesses, pirates, and the iconic Mickey Mouse, Disney’s holdings include: a portfolio of cable networks (ABC, Disney Channel, ESPN, and more), film studios (Disney Animation and Pixar), Marvel Entertainment, and the internationally celebrated Disney resorts, amusement park, and cruises. DisneyRead MoreAnalysis Of Disney s It s A Small World Ride Perfectly Exemplifies The Ideal Of Globalization Essay1499 Words   |  6 PagesDisney’s â€Å"It’s A Small World† ride perfectly exemplifies the ideal of globalization that The Walt Disney Company portrays on its website: a peaceful, hopeful, interconnected world filled with people whose everyday experiences are enric hed by their interactions with those from cultures and countries beyond their own. â€Å"While â€Å"it’s a small world† is a common theme in discussions of globalization, it also represents a core philosophy of the Walt Disney Company in its quest to constantly expand the DisneyRead MoreDisneys Brands Success1371 Words   |  6 PagesWalt Disney Company has been successfully creating and capturing value for their customers for over nine decades. With a net worth of 74.9 billion dollars, Disney has claimed the title as of one of the most profitable companies in the world. Their product line is extensive, as they currently own and run a successful media network, several theme parks and resorts worldwide, an extensive merchandise line, a studio entertainment sector, as well as Disney Interactive. Disney’s brand’s success hinders on